Gottschalks Selects Go2Paper's PaperManager Online Service

XML Based Supply Chain Management Tool for the Printing and Paper Industry

OAKLAND, CA - March 22, 2005 - Go2Paper ( a leading provider of e-business tools and services for the global paper industry, announced today that Gottschalks has selected Go2Paper's PaperManager ( to manage their paper orders and inventory.

The PaperManager allows all users in the paper supply chain to coordinate paper orders for their printing of marketing materials such as inserts, catalogs, or magazines. As paper orders are entered into the system by the end user or printer, the suppliers confirm these orders and when shipped, they enter the shipping manifest information. Printers may then enter the receipts and usage information. All this information is available for the buyer to view and make any change orders. And, paper users can download their orders directly into their accounting systems via XML messaging.

Mike Conran, Go2Paper CEO, said, "Gottschalks' paper requirements, which includes many orders among multiple printing plants, matches well with the features of the PaperManager. He added, "Each of our customers have slightly different requirements, however, the common thread is they want to easily track their paper orders and consumption among many suppliers and printers."

Says Sarrah Soza, Gottschalks Advertising Print Buyer, "The PaperManager is a great solution for us as now we can go online to view the status of our orders and our usage for each event. And, we can do this from any computer at any time."

The service is being offered to Retailers, Catalogers, and Magazine Publishers on a monthly subscription without any up front fees or integration costs so customers can start using it immediately.

Go2Paper (

Go2Paper is a technology company providing technologies for the paper industry, including the Paper Marketplace, an online source to buy/sell excess paper, the Private Web, the PaperManager, and Professional Services.


Gottschalks is a regional department store chain, currently operating 63 department stores and 10 specialty apparel stores in six western states, including California (39), Washington (12), Alaska (6), Oregon (2), Nevada (2), and Idaho (2). Gottschalks offers better to moderate brand-name fashion apparel, cosmetics, shoes, accessories and home merchandise. Gottschalks offers corporate information and selected merchandise on its website located at